Calendar

Jan
15
Wed
Show Floor Opens
Jan 15 @ 9:00 am
Accessorize! Maximizing Add-On Sales @ CABDA West
Jan 15 @ 10:00 am – 10:45 am

Are you offering the correct product mix? Are you merchandising your security and safety categories so you tell a story that makes sense to the customer?
Learn how you can quickly and effectively conduct a customer needs assessment, recommend the right product and integrate more aftermarket sales into your selling process.
Presented by Kevin Fitzgerald, Kryptonite

Ethical Bike Fitting – Round Table @ CABDA West - The Alley
Jan 15 @ 10:00 am – 11:00 am

In this round table discussion several premier San Diego Bicycle shops will be discussing ethics in bike sizing and fitting. Among topics being addressed are “Do you, the fitter, know your own limitations in fitting?” “How far should the fitter go in diagnosing a potential medical condition?” and “What process do you follow when a client comes in with a bad bike fit from a competitor?”
Moderated by Rick Schultz, Bike Fitness Coaching

SRAM 2020 Vision Into AXS @ CABDA West - The Lab
Jan 15 @ 10:00 am – 10:45 am

Join SRAM for a closer look at the wireless world of AXS. Learn about how SRAM’s most advanced technology is utilized in Red, Force, Eagle, Rockshox and Power. You’ll also understand how to use the AXS app to optimize your ride. It’s all about improving the cycling experience.
Presented by Doug “DD” Dalton, SRAM

Retail Strategies Connecting Sales and Service @ CABDA West - The Alley
Jan 15 @ 11:00 am – 11:45 am

In the modern market, retail business is most securely established through service. In this talk, we’ll cover: Branding Opportunities, Zero/Low Inventory Models, Consumer Shopping Mode, Positive Internet Opportunities, Combining Services with Sales for a Guaranteed Return.
Presented by David Finlayson, Prestacycle

Selling Tubeless Simplicilty @ CABDA West - The Lab
Jan 15 @ 11:00 am – 11:45 am

While tubeless wheels have become the standard for performance bicycles, the last couple of years have seen this technology expand to a much broader range of categories and price points. We will discuss tips and best practices to get both sales and tech staff up to speed with the goal of making tubeless technology a profit center in your store.

Presented by James Malta, STAN’s NoTubes

How Critical is the Test-ride in Choosing the Right Saddle? @ CABDA West - The Alley
Jan 15 @ 12:00 pm – 12:45 pm

Join Global Marketing Director of Selle SMP to discover the relevance of the saddle in cycling. How to increase the sales with the right service, try before you buy, and other sales tactics designed to increase your aftermarket and add-on sales.
Presented by Nicolo Schiavon, Selle SMP

Shimano Tech Clinic — Intro to GRX @ CABDA West - The Lab
Jan 15 @ 12:00 pm – 12:45 pm

An overview of Shimano’s First Dedicated Gravel Adventure Group. Information about the product specs and compatibility will be presented. This represents a great opportunity for a very fast-growing segment of the industry!

Presented by Shimano

The New Bicycle Shop Panel Discussion @ CABDA West - The Backyard
Jan 15 @ 12:00 pm – 12:45 pm

Bicycle Shops have changed considerably over the years and what was once a concrete term has been disrupted by alternatives to the traditional “IBD”. Join our panel made up of retailers and mechanics from every corner of our industry as we discuss “The New Bicycle Shop”.

Moderated by James Stanfill, PBMA

BMX Ramp Show @ Del Mar Racetrack - O'Brien Hall
Jan 15 @ 12:45 pm – 1:00 pm
Bike Fitting Unplugged – Getting Back to Basics @ CABDA West - The Alley
Jan 15 @ 1:00 pm – 1:45 pm

In this round table, we will be discussing what would be a low-tech approach to bike fitting. What would the fitter need to know, education, basic equipment needed, etc., assuming bike fitting without the use of automated bike fitting machines. How does the fitter know they have gotten the fit right? Any special considerations for the cleats, saddle or cockpit?

Moderated by Rick Schultz, Bike Fitness Coaching

Leverage Your Product Knowledge and Sell More! @ The Alley
Jan 15 @ 1:00 pm – 1:45 pm

Are you taking full advantage of opportunities to cross-sell throughout the entire product ownership experience? Have you done enough to embrace the capabilities of digital commerce, both in your store and online? Learn how to leverage one of your most important tools – product knowledge – to increase revenue, improve margins, reduce costs, and increase customer satisfaction.

Presented by Tim Baynes, Compatio

Rise of the Electric Bicycle @ CABDA West - The Backyard
Jan 15 @ 1:00 pm – 1:45 pm

Jay Townley has done his homework and is here to report on The Sharing Economy, specifically Docked and Dock-less Rentals, Uber, Lime, and everything else. Join history of self-service bike / scooter rental, their probable future, and the effect on bicycle retail!

Presented by Jay Townley, Human Powered Solutions

Wheel Building Basics & Some Nerdy Details @ CABDA West - The Lab
Jan 15 @ 1:00 pm – 1:45 pm

Wheel structure, Bill’s wheel building checklist, rim options, steps in alloy rim manufacture, rim and tire compatibililty, correct spoke length, tension and its relationship to rim fatigue cracking, tension balancing and more as time allows.

Presented by Bill Mould and Matt Ruiter, Velocity USA

1×13 Primer & Setup @ CABDA West - The Lab
Jan 15 @ 2:00 pm – 2:45 pm

ROTOR America Head of Technical Training and Managing Director Lori Barrett will go through features & setup for the latest in groupset technology.
Presented by Joel Sehloff & Lori Barrett, ROTOR America

Maximize Every Customer! @ CABDA West - The Alley
Jan 15 @ 2:00 pm – 2:45 pm

Best practices for selling upgrades, accessories, service, lifestyle and smart buying practices for increasing your shop’s margins.

Presented by Bill Sirl, Rolf Prima Wheel / Astral Cycling

BMX Ramp Show @ O'Brien Hall
Jan 15 @ 2:45 pm – 3:00 pm
Be an Army of One in E-Bike Sales @ CABDA West - The Backyard
Jan 15 @ 3:00 pm – 3:45 pm

Retailers want more traffic in their stores, however actually closing more sales is truly the solution. Sales staff need to acquire skills to leverage themselves so they can achieve that desired outcome. Learn how to handle the growing online “e-bike-direct” competitors as well as the “race to the bottom” of price.

Presented by Joe Marcoux, Lead Cycles

Rubber Tech: Innovations in MTB Tires @ CABDA West - The Alley
Jan 15 @ 3:00 pm – 3:45 pm

Put your sales staff on the right track with this product demonstration focusing on the unique technology used in modern tire production Make the right recommendations for aftermarket service as well as new bike upgrades.

Presented by David Dam & Robert McCollum, Maxxis Tires

Shimano Tech Clinic – Di2 Overview, Tips & Tricks @ CABDA West - The Lab
Jan 15 @ 3:00 pm – 3:45 pm

Di2 and eTube Project Overview. Learn how to setup new Di2 systems and maintain and update existing systems. Learn from our local Tech Reps the ins-and-outs of these systems!

Presented by Shimano

Selling eBikes to Law Enforcement @ CABDA West - The Backyard
Jan 15 @ 4:00 pm – 4:45 pm

Electric bikes are the fastest-growing segment of the cycling industry! Advancements in their technology and a corresponding reduction in the cost of some makes and models have made them more appealing to and effective for public safety agencies to use or consider using to enhance their missions.

Presented by Clint Sandusky, International Police Mountain Bike Association

Winning the Nutrition Game in the Modern Era @ CABDA West - The Alley
Jan 15 @ 4:00 pm – 4:45 pm

As one of the quickest growing categories in the bike industry, sports nutrition can be difficult and confusing to navigate. With fad brands and diets polluting the industry how do you stock a nutritional section that reaps benefits for both your clients and bottom line. Come learn how to maximize your profits while creating loyal return customers.

Presented by Brian Frank, Hammer Nutrition

Show Closes
Jan 15 @ 4:45 pm – 5:00 pm
INDUSTRY PARTY for Retailers & Exhibitors @ Paddock Tavern
Jan 15 @ 6:00 pm – 8:00 pm
Jan
16
Thu
Gravel Bike Ride @ Main Parking Lot
Jan 16 @ 6:30 am – 8:30 am
Keynote Breakfast @ Registration Building - Activity Center
Jan 16 @ 9:00 am – 10:00 am
Show Floor Opens @ Del Mar Racetrack
Jan 16 @ 10:00 am – 4:00 pm
Crank Length vs Knee Pain @ CABDA West - The Alley
Jan 16 @ 10:15 am – 10:45 am

Consider recommending the installation of shorter crank arms on a bike when a cyclist complains of knee or hip pain. After years of bike-fitting, here’s why we’ve concluded that this modification is invaluable.

Presented by Rick Schultz, Bike Fitness Coaching

Level Up Your Store With The Right Technology @ CABDA West - The Backyard
Jan 16 @ 10:15 am – 10:45 am

The customer experience extends far beyond having pleasant staff interactions. Today’s bike retailers need the right tech to make sure that they’re meeting shopper expectations. Learn about new tools that can make all the difference to level up your business in 2020!

Presented by James Brookes, Lightspeed POS

Shimano Tech Clinic — Intro to GRX @ CABDA West - The Lab
Jan 16 @ 10:15 am – 10:45 am

An overview of Shimano’s First Dedicated Gravel Adventure Group. Information about the product specs and compatibility will be presented. This represents a great opportunity for a very fast-growing segment of the industry!

Presented by Shimano

Selling eBikes to Law Enforcement @ CABDA West - The Backyard
Jan 16 @ 11:00 am – 11:45 am

Electric bikes are the fastest-growing segment of the cycling industry! Advancements in their technology and a corresponding reduction in the cost of some makes and models have made them more appealing to and effective for public safety agencies to use or consider using to enhance their missions.

Presented by Clint Sandusky, International Police Mountain Bike Association

Selling Tubeless Simplicity @ CABDA West - The Lab
Jan 16 @ 11:00 am – 11:45 am

While tubeless wheels have become the standard for performance bicycles, the last couple of years have seen this technology expand to a much broader range of categories and price points. We will discuss tips and best practices to get both sales and tech staff up to speed with the goal of making tubeless technology a profit center in your store.

Presented by James Malta, STAN’s NoTubes

Winning the Nutrition Game in the Modern Era @ CABDA West - The Alley
Jan 16 @ 11:00 am – 11:45 am

As one of the quickest growing categories in the bike industry, sports nutrition can be difficult and confusing to navigate. With fad brands and diets polluting the industry how do you stock a nutritional section that reaps benefits for both your clients and bottom line. Come learn how to maximize your profits while creating loyal return customers.

Presented by Brian Frank, Hammer Nutrition

Accessorize! Maximizing Add-On Sales @ CABDA West
Jan 16 @ 12:00 pm – 12:45 pm

Are you offering the correct product mix? Are you merchandising your security and safety categories so you tell a story that makes sense to the customer?
Learn how you can quickly and effectively conduct a customer needs assessment, recommend the right product and integrate more aftermarket sales into your selling process.
Presented by Kevin Fitzgerald, Kryptonite

Retail Strategies Connecting Sales and Service @ CABDA West - The Alley
Jan 16 @ 12:00 pm – 12:45 pm

In the modern market, retail business is most securely established through service. In this talk, we’ll cover: Branding Opportunities, Zero/Low Inventory Models, Consumer Shopping Mode, Positive Internet Opportunities, Combining Services with Sales for a Guaranteed Return.
Presented by David Finlayson, Prestacycle

SRAM 2020 Vision Into AXS @ CABDA West - The Lab
Jan 16 @ 12:00 pm – 12:45 pm

Join SRAM for a closer look at the wireless world of AXS. Learn about how SRAM’s most advanced technology is utilized in Red, Force, Eagle, Rockshox and Power. You’ll also understand how to use the AXS app to optimize your ride. It’s all about improving the cycling experience.

Presented by Doug “DD” Dalton, SRAM

BMX Ramp Show @ O'Brien Hall
Jan 16 @ 12:45 pm – 1:00 pm
Rubber Tech: Innovations in MTB Tires @ CABDA West - The Alley
Jan 16 @ 1:00 pm – 1:45 pm

Put your sales staff on the right track with this product demonstration focusing on the unique technology used in modern tire production. Make the right recommendations for aftermarket service as well as new bike upgrades.
Presented by David Dam & Robert McCollum, Maxxis Tires

Self-Service Bicycle Rental @ CABDA West - The Backyard
Jan 16 @ 1:00 pm – 1:45 pm

Jay Townley has done his homework and is here to report on The Sharing Economy, specifically Docked and Dock-less Rentals, Uber, Lime, and everything else. Join history of self-service bike / scooter rental, their probable future, and the effect on bicycle retail.
Presented by Jay Townley, Human Powered Solutions

Shimano Tech Clinic – Di2 Overview, Tips & Tricks @ CABDA West - The Lab
Jan 16 @ 1:00 pm – 1:45 pm

Di2 and eTube Project Overview. Learn how to setup new Di2 systems and maintain and update existing systems. Learn from our local Tech Reps the ins-and-outs of these systems!

Presented by Shimano

Bike Sizing, Bike Fitting & Sales Process @ CABDA West - The Alley
Jan 16 @ 2:00 pm – 2:45 pm

Included in this open discussion is one of the most common complaints in bicycling, lower back pain. Dan will be addressing causes and solutions for relief. Dan is a master fitter who owns his own bike fit studio at Revolution Bike Shop.
Presented by Dan Rock, Revolution Bike Shop

Leverage Your Product Knowledge and Sell More! @ CABDA West - The Alley
Jan 16 @ 2:00 pm – 2:45 pm

Are you taking full advantage of opportunities to cross-sell throughout the entire product ownership experience? Have you done enough to embrace the capabilities of digital commerce, both in your store and online? Learn how to leverage one of your most important tools – product knowledge – to increase revenue, improve margins, reduce costs, and increase customer satisfaction.

Presented by Tim Baynes, Compatio

Wheel Building Basics & Some Nerdy Details @ CABDA West - The Lab
Jan 16 @ 2:00 pm – 2:45 pm

Wheel structure, Bill’s wheel building checklist, rim options, steps in alloy rim manufacture, rim and tire compatibililty, correct spoke length, tension and its relationship to rim fatigue cracking, tension balancing and more as time allows.

Presented by Bill Mould and Matt Ruiter, Velocity USA

BMX Ramp Show @ O'Brien Hall
Jan 16 @ 2:45 pm – 3:00 pm
1×13 Primer & Setup @ CABDA West - The Lab
Jan 16 @ 3:00 pm – 3:45 pm

ROTOR America Head of Technical Training and Managing Director Lori Barrett will go through features & setup for the latest in groupset technology.
Presented by Joel Sehloff & Lori Barrett, ROTOR America

Be an Army of One in E-Bike Sales @ CABDA West - The Backyard
Jan 16 @ 3:00 pm – 3:45 pm

Retailers want more traffic in their stores, however actually closing more sales is truly the solution. Sales staff need to acquire skills to leverage themselves so they can achieve that desired outcome. Learn how to handle the growing online “e-bike-direct” competitors as well as the “race to the bottom” of price.

Presented by Joe Marcoux, Lead Cycles

Not All Wheels Are Created Equal @ CABDA West - The Alley
Jan 16 @ 3:00 pm – 3:45 pm

Quality doesn’t mean just marketing. Learn about aero technology and what goes into the design and testing of high-end wheels.
Presented by Enrico Stragliotto, Ursus Wheels