Clinic and Seminar Schedule

We want the CABDA Expo to be a place where you can not only see products, make connections, and have tons of fun…we also want it to be a great place to bring your staff for sales and technical training.

For 2018, we’ve partnered with the hard-working folks at the Professional Bicycle Mechanics Association (PBMA) to put on the 2018 CABDA Education Series.

PBMA is doing great job elevating our profession and we are proud to work with them on our clinics, seminars, and workshops. They have recruited some top-flight presenters and breakout sessions throughout both days of our show.

Professional Bicycle Mechanics Assoc

Print out a seminar list

 

Feb
14
Wed
2018 CABDA Expo
Feb 14 – Feb 15 all-day

The 2018 CABDA Expo will be held at the Renaissance Schaumburg Convention Center & Hotel in Schaumburg, IL.

The show is open on Wednesday, February 14th from 9 am – 5 pm and on Thursday, February 15th from 10 am – 4 pm.

Our goal was to bring a pre-season, dealer-only event back to the Midwest and we’re currently in the fourth year of our trade show.

Our 2017 event attracted nearly 2,000 attendees from 485 shops across 22 states. For 2018, we are anticipating 500 shops and 2,500 attendees. We’d love to have you be a part of our event!

The CABDA Expo is trade-only, without a consumer day. Our facility is non-union, which drastically lowers costs. And our pre-season timing makes it easier for shops to attend and bring their employees.

The 2018 Exhibitor Registration Information can be found here.  Also, please feel free to contact us with any questions.

BOSCH E-Bike Sales Clinic
Feb 14 @ 10:00 am – 11:00 am

BOSCH E-Bike Sales Clinic

Euphoria Ballroom

SRAM On-Demand Tech Clinics
Feb 14 @ 10:00 am – 2:00 pm
“Elevate Your Team, Inspire Results!” Presented by Mike Reisenleiter
Feb 14 @ 10:15 am – 11:00 am

Join Winged Wheel for an overview of leadership and management techniques used by the world’s best leaders to inspire your teams and drive results. More than just a feel-good talk, this seminar provides real tools to deliver results with your team!

Increase Sales in the After Care Category – Presented by Finish Line
Feb 14 @ 10:15 am – 11:00 am

Increase Sales in the After Care Category – Presented by Finish Line

Are you making enough sales in lubricants, polishes, degreasers, and other aftercare items? The folks at Finish Line are here to talk about merchandising, product offerings, and other innovations to increase your bottom line.

Shimano Tech Clinic – E-Tube System – Presented by Nathan Kensley & Chris Wheeler.
Feb 14 @ 10:15 am – 11:15 am

Get up to date with clinics and technical training on the latest components and technology from Shimano.

Features and benefits of E-Tube system, connecting to PC and mobile app, customization, troubleshooting.

SR Suntour Technical Product Overview – Presented by Dan Dacko & Jon Wells – SR Suntour
Feb 14 @ 10:15 am – 11:15 am

Get your hands on the latest product, and learn about the service profitability of some of SR Suntour’s most popular OEM and Aftermarket products.

SR Suntour Technical Product Overview – Presented by Dan Dacko – SR Suntour

What will the Bike Shop of the Future Look Like? Presented by Jay Townley
Feb 14 @ 10:15 am – 11:00 am

There is no longer a single answer because the bike shop as we have known it is rapidly changing into diversified, differentiated business formats and models and those that will survive in the near-term, from 2018 through 2022, and actually prosper between now and the mid-range, that is through 2027, have and will continue to adapt and evolve to the diverse and demanding consumer empowered by the technology of the Fourth Industrial Revolution.

“Creating a Business Within a Business” Presented by Bill Mould
Feb 14 @ 11:30 am – 12:15 pm

11:30 AM – 12:15PM
“Creating a Business Within a Business”
Presented by Bill Mould. Wheel Builder Extraordinaire. Utopia D

Bill speaks from his experience as a specialist in a large bike shop, after working there for 15 years as a mechanic and wheel builder. Bill draws on his knowledge of physics and engineering and his scientific education at Yale to explain how to create centers of excellence that will increase sales and bring in new customers. Building custom wheels and four other profitable examples will be illustrated.

“ROTOR UNO: A Technical Overview” Presented by Lori Barrett and Matt Clements. Rotor Components.
Feb 14 @ 11:30 am – 12:15 pm

Get your hands on the first groupset that integrates hydraulic technology from disc brakes into the drivetrain, thus offering a previously unimaginable smoothness without losing neither efficiency nor the tactile command that reminds us who’s in control of the handlebars…

“We Killed Amazon…How and Why” Presented by Bill Sirl, Hammer Nutrition
Feb 14 @ 11:30 am – 12:15 pm

Yes, the universe is coming to kill brick and mortar from all angles…. What now?” Bill Sirl from Hammer nutrition is on hand to discuss brand building and other business strategies you can use in your business. This year, Hammer Nutrition eliminated all product from marketplace sites such as Amazon. Learn about the details of this move and other measures certain brands are implementing, as well as what they mean to the dealer and why.

Enduro Bearings Technical Overview – Presented by Enduro
Feb 14 @ 11:30 am – 12:15 pm

What’s going on with bearings? Learn about new products and top service tips from the folks at Enduro. Best practices and sales/service information will be highlighted.

FSA Tech Seminar – Presented by Full Speed Ahead
Feb 14 @ 11:30 am – 12:15 pm

Full Speed Ahead welcomes you to join us for a product knowledge seminar about our newest components including K-Force Wireless Electronic, hydraulic Road Disc Brake, Flowtron dropper seatpost and PowerBox power meter cranksets. Join one of our daily seminars to explore FSA’s latest components, and see them first hand as they hit the market this season!

“Bicycle Industry Insights, History, and Trends” Presented by Scott Chapin. Marsh & McLennan Agency
Feb 14 @ 1:00 pm – 1:45 pm

The bicycle industry is rapidly changing, and Scott Chapin of Marsh & McLennan Agency talks about the trends and history of our ever-evolving cycling world.

“The Basics of Tubeless Wheel Systems” Presented by James Malta. Stan’s NoTubes.
Feb 14 @ 1:00 pm – 1:45 pm

Tubeless de-mystified! James Malta from Stan’s NoTubes will discuss best practices, tips and techniques. Plus answer all the questions you have (but were afraid to ask!) about tubeless tires and wheel systems.

“US Bicycle Market in 2020 – Insights on Challenges and Opportunities” Presented Jay Townley
Feb 14 @ 1:00 pm – 1:45 pm

Industry Veteran, Jay Townley will talk about Increasing relevance and growing your business in a changing world. The successful bike shop of the future will be a place where shoppers who would never think of walking into a bike shop, will feel welcome and not only visit frequently but come to for lifestyle solutions and in the process find their third-place and are converted to customers for life!”

BOSCH E-Bike Dealer Certification
Feb 14 @ 1:00 pm – 4:00 pm

Bosch Dealer Certification

The Bosch Dealer Certification Clinic covers:  Service process; Removal and re-installation of components
; Laptop diagnostic tool operation; Intro to Model Year 2018 innovations
; Expert tips on system operation, diagnostics and correcting problems.

EUPHORIA Ballroom

Customer Satisfaction Training – Presented by Ray Keener, Growth Cycle
Feb 14 @ 1:00 pm – 2:00 pm

CST: Customer Satisfaction Training

Join Ray Keener to discover ways of creating positive human interactions and better store processes in your store through Dan Mann-endorsed staff training on the ubiquitous Myagi platform.

Prosperity Meeting Room

Shimano Tech Clinic – Shimano Steps System – Presented by Nathan Kensley & Chris Wheeler.
Feb 14 @ 1:00 pm – 1:45 pm

Learn about the Shimano Steps System. Focus will be on E-6000/E-8000, including components of STEPS system, customization, error codes.

Get up to date with clinics and technical training on the latest components from Shimano!

SRAM / Zipp / QUARK/RockShock Tech Clinic
Feb 14 @ 2:00 pm – 3:00 pm

Hands-on interactive training on SRAM Drivetrain and Braking Systems, Zipp Wheel Systems, and RockShox Suspension Systems will occur throughout the day.

Times for clinics will be released shortly.

“BOYD Cycling: A Technical Product Overview” Presented by Boyd Johnson
Feb 14 @ 2:15 pm – 3:00 pm

Boyd Johnson form BOYD Cycling talks about how to incorporate high-end wheels in your shop. He will discuss the value and technology advantage that handcrafted wheels can bring to your shop and to your customers.

“Shop Talk: What’s Really Happening?” Presented by Brett Flemming, Efficient Velo Tools
Feb 14 @ 2:15 pm – 4:15 pm

Is your service department thriving? Or barely pulling its own weight? Brett Flemming from EVT will lead an open discussion about service trends and service profitability.

“Why Bike Fit is a Good Fit for your Shop” Presented by Anne Barnes, Live Grit
Feb 14 @ 2:15 pm – 3:00 pm

Creating additional revenue streams and expanding your customer base is essential to survival in our industry. Professional Bike Fitter, Anne Barnes, leads a discussion on why offering bike fitting is an excellent addition to your shop.

“Why Your Store Needs a Culture of Training…NOW!”    Presented by Mike Reisenleiter. Winged Wheel
Feb 14 @ 2:15 pm – 3:00 pm

If you can’t find great people with the experience you want, then you must train them! Join Winged Wheel to discuss how the best businesses in the world train their team. Learn ways to set up a culture of training in your store!

SR Suntour Technical Product Overview – Presented by Dan Dacko & Jon Wells – SR Suntour
Feb 14 @ 2:15 pm – 3:00 pm

Get your hands on the latest product, and learn about the service profitability of some of SR Suntour’s most popular OEM and Aftermarket products.

SR Suntour Technical Product Overview – Presented by Dan Dacko – SR Suntour

“A Cloud Based Future”  Presented by Kristen Britz. Bikebookings.com
Feb 14 @ 3:30 pm – 4:15 pm

Bike Bookings own Kristen Britz leads a discussion on how local bike shops can use the internet and online trends to their advantage.

“How Bike Fit Can Work for Your Shop” Presented by Happy Freedman, Hospital for Special Surgery
Feb 14 @ 3:30 pm – 4:15 pm

You heard the WHY…Now learn about the HOW. Professional Bike Fitter, Anne Barnes, leads a discussion on how to implement a fit program into your shop. What’s involved and what separates a good fit experience from a bad one.

“PBMA Certification Overview“ Presented by James Stanfill
Feb 14 @ 3:30 pm – 4:15 pm

“PBMA Certification Overview“
Presented by James Stanfill. Professional Bicycle Mechanics Association. Epiphany Meeting Room

CABDA Awards & Industry Party
Feb 14 @ 8:00 pm – 10:00 pm
Feb
15
Thu
CABDA Keynote Breakfast
Feb 15 @ 8:30 am – 10:00 am

Speaker: Jay Townley

BOSCH E-Bike Dealer Certification
Feb 15 @ 10:00 am – 1:00 pm

Bosch Dealer Certification

The Bosch Dealer Certification Clinic covers:  Service process; Removal and re-installation of components
; Laptop diagnostic tool operation; Intro to Model Year 2018 innovations
; Expert tips on system operation, diagnostics and correcting problems.

EUPHORIA Ballroom

SRAM / Zipp / Quark / RockShock Tech Clinic
Feb 15 @ 10:00 am – 12:00 pm

Hands-on interactive training on SRAM Drivetrain and Braking Systems, Zipp Wheel Systems, and RockShox Suspension Systems will occur throughout the day.

Times for clinics will be released shortly.

“PBMA Certification Overview“ Presented by James Stanfill
Feb 15 @ 10:15 am – 11:00 am

“PBMA Certification Overview“
Presented by James Stanfill. Professional Bicycle Mechanics Association. Epiphany Meeting Room

“US Bicycle Market in 2020 – Insights on Challenges and Opportunities” Presented Jay Townley.
Feb 15 @ 10:15 am – 11:00 am

Industry Veteran, Jay Townley will talk about Increasing relevance and growing your business in a changing world. The successful bike shop of the future will be a place where shoppers who would never think of walking into a bike shop, will feel welcome and not only visit frequently but come to for lifestyle solutions and in the process find their third-place and are converted to customers for life!”

“We Killed Amazon…How and Why” Presented by Bill Sirl, Hammer Nutrition
Feb 15 @ 10:15 am – 11:00 am

Yes, the universe is coming to kill brick and mortar from all angles…. What now?” Bill Sirl from Hammer nutrition is on hand to discuss brand building and other business strategies you can use in your business. This year, Hammer Nutrition eliminated all product from marketplace sites such as Amazon. Learn about the details of this move and other measures certain brands are implementing, as well as what they mean to the dealer and why.

Customer Satisfaction Training – Presented by Ray Keener, Growth Cycle
Feb 15 @ 10:15 am – 11:15 am

CST: Customer Satisfaction Training

Join Ray Keener to discover ways of creating positive human interactions and better store processes in your store through Dan Mann-endorsed staff training on the ubiquitous Myagi platform.

Prosperity Meeting Room

Shimano Tech Clinic – Hydraulic Disc Brakes – Presented by Nathan Kensley & Chris Wheeler.
Feb 15 @ 10:15 am – 11:00 am

Features and benefits of Shimano Hydraulic Disc Brake, pads, rotors, parts to perform bleed procedure, bleed process for road and mountain.

Get up to date with clinics and technical training on the latest components from Shimano!

“Bicycle Industry Insights, History, and Trends” Presented by Scott Chapin. Marsh & McLennan Agency
Feb 15 @ 11:30 am – 12:15 pm

The bicycle industry is rapidly changing, and Scott Chapin of Marsh & McLennan Agency talks about the trends and history of our ever-evolving cycling world.

“ROTOR UNO: A Technical Overview” Presented by Lori Barrett and Matt Clements. Rotor Components.
Feb 15 @ 11:30 am – 12:15 pm

Get your hands on the first groupset that integrates hydraulic technology from disc brakes into the drivetrain, thus offering a previously unimaginable smoothness without losing neither efficiency nor the tactile command that reminds us who’s in control of the handlebars…

“The Basics of Tubeless Wheel Systems” Presented by James Malta. Stan’s NoTubes.
Feb 15 @ 11:30 am – 12:15 pm

Tubeless de-mystified! James Malta from Stan’s NoTubes will discuss best practices, tips and techniques. Plus answer all the questions you have (but were afraid to ask!) about tubeless tires and wheel systems.

Increase Sales in the After Care Category – Presented by Finish Line
Feb 15 @ 11:30 am – 12:15 pm

Increase Sales in the After Care Category – Presented by Finish Line

Are you making enough sales in lubricants, polishes, degreasers, and other aftercare items? The folks at Finish Line are here to talk about merchandising, product offerings, and other innovations to increase your bottom line.

SR Suntour Technical Product Overview – Presented by Dan Dacko & Jon Wells- SR Suntour
Feb 15 @ 11:30 am – 12:15 pm

Get your hands on the latest product, and learn about the service profitability of some of SR Suntour’s most popular OEM and Aftermarket products.

SR Suntour Technical Product Overview – Presented by Dan Dacko – SR Suntour

SRAM On-Demand Tech Clinics
Feb 15 @ 12:00 pm – 3:00 pm
“A Cloud Based Future”  Presented by Kristen Britz. Bikebookings.com
Feb 15 @ 1:00 pm – 1:45 pm

Bike Bookings own Kristen Britz leads a discussion on how local bike shops can use the internet and online trends to their advantage.

“Creating a Business Within a Business” Presented by Bill Mould
Feb 15 @ 1:00 pm – 1:45 pm

Bill speaks from his experience as a specialist in a large bike shop, after working there for 15 years as a mechanic and wheel builder. Bill draws on his knowledge of physics and engineering and his scientific education at Yale to explain how to create centers of excellence that will increase sales and bring in new customers. Building custom wheels and four other profitable examples will be illustrated.

“How Bike Fit Can Work for Your Shop” Presented by Happy Freedman, Hospital for Special Surgery
Feb 15 @ 1:00 pm – 1:45 pm

You heard the WHY…Now learn about the HOW. Professional Bike Fitter, Anne Barnes, leads a discussion on how to implement a fit program into your shop. What’s involved and what separates a good fit experience from a bad one.

“Service Experiences That Make Your Customers Say “WOW!” Presented by Mike Reisenleiter. Winged Wheel
Feb 15 @ 1:00 pm – 1:45 pm

Mike Reisenleiter, the principal of Winged Wheel, takes you through concepts such as cross-generational communication and active listening to ensure your customers are getting an experience that exceeds their expectations!

BOSCH E-Bike Sales Clinic
Feb 15 @ 2:00 pm – 3:00 pm

Bosch eBike Sales Support Training

EUPHORIA Ballroom

“Shop Talk: What’s Really Happening?” Presented by Brett Flemming, Efficient Velo Tools
Feb 15 @ 2:15 pm – 4:15 pm

Is your service department thriving? Or barely pulling its own weight? Brett Flemming from EVT will lead an open discussion about service trends and service profitability.

“Why Bike Fit is a Good Fit for your Shop” Presented by Anne Barnes, Live Grit
Feb 15 @ 2:15 pm – 3:00 pm

Creating additional revenue streams and expanding your customer base is essential to survival in our industry. Professional Bike Fitter, Anne Barnes, leads a discussion on why offering bike fitting is an excellent addition to your shop.