CABDA Midwest Calendar

February 11-13, 2020

 

Feb
11
Tue
GEAR Training @ Ballroom E
Feb 11 @ 9:00 am – 4:00 pm
InSights Training @ Ballroom F
Feb 11 @ 9:00 am – 4:00 pm
PBMA Technical Workshops @ Schaumburg H
Feb 11 @ 9:00 am – 8:00 pm
PBMA Technical Workshops 2/11/2020 9:00 AM 8:00 PM SCHAUMBURG H
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG E
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG F
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG G
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG H
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG E
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG F
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG G
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG H
BOSCH Dealer Certification Training Tour 2020 @ Ballroom G
Feb 11 @ 10:00 am – 3:00 pm
Happy Hour sponsored by The Bike Cooperative @ Ballroom E
Feb 11 @ 5:30 pm – 7:00 pm
Feb
12
Wed
GRAND OPENING – SURPRISE GUEST @ Renaissance Schaumburg Convention Center & Hotel
Feb 12 @ 9:00 am – 5:00 pm
PBMA Technical Workshops @ Schaumburg E-H
Feb 12 @ 9:00 am – 8:00 pm
PBMA Technical Workshops 2/11/2020 9:00 AM 8:00 PM SCHAUMBURG H
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG E
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG F
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG G
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG H
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG E
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG F
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG G
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG H
Accessorize! Maximizing Add-On Sales @ THE BACKYARD
Feb 12 @ 10:00 am – 10:45 am

Are you offering the correct product mix? Are you merchandising your security and safety categories, so you tell a story that makes sense to the customer? Learn how you can quickly and effectively conduct a customer needs assessment, recommend the right product, and integrate more aftermarket sales into your selling process.

Presented by: Kevin Fitzgerald, Kryptonite – 45 min

Round Table – What They Don’t Teach in Bike Fit School! @ THE ALLEY
Feb 12 @ 10:00 am – 10:45 am

A round table discussion on the things they don’t teach you in Bike Fit school. Among topics being addressed are “Do you, the fitter, know your own limitations in fitting?”  “How far should the fitter go in diagnosing a potential medical condition?” and “What process do you follow when a client comes in with a bad bike fit from a competitor?”

Learn to be a professional in your obligations to peers and customers.

Moderated by: Anne Barnes, ABBikeFit – 45 min.

Shimano Tech Clinic — Intro to GRX @ THE LAB
Feb 12 @ 10:00 am – 10:45 am

An overview of Shimano’s First Dedicated Gravel Adventure Group. Information about the product specs and compatibility will be presented. This represents a great opportunity for a very fast-growing segment of the industry!

Presented by Shimano

Leverage Your Product Knowledge and Sell More! @ The Alley
Feb 12 @ 11:00 am – 11:45 am

Are you taking full advantage of opportunities to cross-sell throughout the entire product ownership experience? Have you done enough to embrace the capabilities of digital commerce, both in your store and online? Learn how to leverage one of your most important tools – product knowledge – to increase revenue, improve margins, reduce costs, and increase customer satisfaction.

Presented by Tim Baynes, Compatio

Retail Strategies Connecting Sales and Service @ The BACKYARD
Feb 12 @ 11:00 am – 11:45 am

In the modern market, retail business is most securely established through service. In this talk, we’ll cover: Branding Opportunities, Zero/Low Inventory Models, Consumer Shopping Mode, Positive Internet Opportunities, Combining Services with Sales for a Guaranteed Return.

Presented by David Finlayson, Prestacycle

Selling Tubeless Simplicity @ The LAB
Feb 12 @ 11:00 am – 11:45 am

While tubeless wheels have become the standard for performance bicycles, the last couple of years have seen this technology expand to a much broader range of categories and price points. We will discuss tips and best practices to get both sales and tech staff up to speed with the goal of making tubeless technology a profit center in your store.

Presented by James Malta, STAN’s NoTubes

How Critical is the Test-ride in Choosing the Right Saddle? @ The ALLEY
Feb 12 @ 12:00 pm – 12:45 pm

Join Global Marketing Director of Selle SMP to discover the relevance of the saddle in cycling. How to increase the sales with the right service, try before you buy, and other sales tactics designed to increase your aftermarket and add-on sales.

Presented by Nicolo Schiavon, Selle SMP

SRAM 2020 Vision Into AXS @ The LAB
Feb 12 @ 12:00 pm – 12:45 pm

Join SRAM for a closer look at the wireless world of AXS. Learn about how SRAM’s most advanced technology is utilized in Red, Force, Eagle, Rockshox and Power. You’ll also understand how to use the AXS app to optimize your ride. It’s all about improving the cycling experience.

Presented by Doug “DD” Dalton, SRAM

The New Bicycle Shop Panel Discussion @ THE BACKYARD
Feb 12 @ 12:00 pm – 12:45 pm

Bicycle Shops have changed considerably over the years and what was once a concrete term has been disrupted by alternatives to the traditional “IBD”. Join our panel made up of retailers and mechanics from every corner of our industry as we discuss “The New Bicycle Shop”.

Moderated by James Stanfill, PBMA

HAPPY HOUR -‘ Keg in Our Booth’ @ The Bike Cooperative - Booth 731
Feb 12 @ 1:00 pm – 2:00 pm

HAPPY HOUR -‘ Keg in Our Booth’

How to Talk to Women @ The ALLEY
Feb 12 @ 1:00 pm – 1:45 pm

Designed for Bike Fitters, but all sales and service folks can learn something. A Pelvic Floor and Urogenital Anatomy review to help attendees understand what is going on at the saddle/pelvic interface.

Presented by: Anne Barnes, ABBikeFit – 45 min.

Rise of the Electric Bicycle @ THE BACKYARD
Feb 12 @ 1:00 pm – 1:45 pm

Jay Townley has done his homework and is here to report on The Sharing Economy, specifically Docked and Dock-less Rentals, Uber, Lime, and everything else. Join history of self-service bike / scooter rental, their probable future, and the effect on bicycle retail!

Presented by Jay Townley, Human Powered Solutions

Wheel Building Basics & Some Nerdy Details @ The LAB
Feb 12 @ 1:00 pm – 1:45 pm

Wheel structure, Bill’s wheel building checklist, rim options, steps in alloy rim manufacture, rim and tire compatibililty, correct spoke length, tension and its relationship to rim fatigue cracking, tension balancing and more as time allows.

Presented by Bill Mould and Matt Ruiter, Velocity USA

Level Up Your Store With The Right Technology @ THE BACKYARD
Feb 12 @ 2:00 pm – 2:45 pm

The customer experience extends far beyond having pleasant staff interactions. Today’s bike retailers need the right tech to make sure that they’re meeting shopper expectations. Learn about new tools that can make all the difference to level up your business in 2020!

Presented by James Brookes, Lightspeed POS

Rubber Tech: Innovations in MTB Tires @ The ALLEY
Feb 12 @ 2:00 pm – 2:45 pm

Put your sales staff on the right track with this product demonstration focusing on the unique technology used in modern tire production. Make the right recommendations for aftermarket service as well as new bike upgrades.

Presented by David Dam & Robert McCollum, Maxxis Tires

Shimano Tech Clinic – Di2 Overdrive, Tips & Tricks @ THE LAB
Feb 12 @ 2:00 pm – 2:45 pm

Di2 and eTube Project Overview. Learn how to setup new Di2 systems and maintain and update existing systems. Learn from our local Tech Reps the ins-and-outs of these systems!

Presented by: Shimano – 45 min.

Be an Army of One in E-Bike Sales @ THE BACKYARD
Feb 12 @ 3:00 pm – 3:45 pm

Retailers want more traffic in their stores, however, actually closing more sales is truly the solution. Sales staff need to acquire skills to leverage themselves so they can achieve that desired outcome. Learn how to handle the growing online “e-bike-direct” competitors as well as the “race to the bottom” of price.

Presented by: Joe Marcoux, Lead Cycles – 45 min.

Retail Strategies Connecting Sales and Service @ The BACKYARD
Feb 12 @ 3:00 pm – 3:45 pm

In the modern market, retail business is most securely established through service. In this talk, we’ll cover: Branding Opportunities, Zero/Low Inventory Models, Consumer Shopping Mode, Positive Internet Opportunities, Combining Services with Sales for a Guaranteed Return.

Presented by David Finlayson, Prestacycle

Retail Success Strategies That Work @ The LAB
Feb 12 @ 3:00 pm – 3:45 pm

In this interactive session, Heather will be moderating your submissions and questions pertaining to improving your retail operation. From marketing to hiring the right people, to building a cohesive team, to proper training. Nothing is off-limits and we want to hear your stories!

Presented by: Heather Mason, Bianchi Bicycles – 45 min.

Round Table – Bike Fitting Unplugged @ THE ALLEY
Feb 12 @ 3:00 pm – 3:45 pm

In this round table, we will be discussing what would be a low-tech approach to bike fitting. What would the fitter need to know, education, basic equipment needed, etc., assuming bike fitting without the use of automated bike fitting machines. How does the fitter know they have gotten the fit right?

Presented by: Happy Freedman, Hospital for Special Surgery – 45 min.

Happy Hour @ Fundbox @ Booth 707
Feb 12 @ 4:00 pm – 5:00 pm

Fundbox is a B2B payments and credit network that enables manufacturers and distributors to offer access to interest-free net terms for approved dealers and provide the option to extend payment beyond the terms’ due date for a flat weekly fee. Fundbox provides net terms and a revolving credit line that are easy to use so dealers can boost their purchasing power and improve their financial flexibility.

EXPO Closes
Feb 12 @ 5:00 pm
CABDA AWARDS & INDUSTRY PARTY @ 2nd Floor above registration
Feb 12 @ 5:00 pm – 7:30 pm

Enjoy free beer and appetizers and mingle with hundreds of your closest friends at the CABDA MIDWEST Annual Industry Party and Awards Presentation. A live band and lots of folks equal a great time!!

FEATURING: THE BREAKFAST CLUB

Feb
13
Thu
PBMA Technical Workshops @ Schaumburg E-H
Feb 13 @ 9:00 am – 4:00 pm
PBMA Technical Workshops 2/11/2020 9:00 AM 8:00 PM SCHAUMBURG H
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG E
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG F
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG G
PBMA Technical Workshops 2/12/2020 9:00 AM 8:00 PM SCHAUMBURG H
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG E
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG F
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG G
PBMA Technical Workshops 2/13/2020 10:00 AM 4:00 PM SCHAUMBURG H
EXPO Opens @ Renaissance Schaumburg Convention Center & Hotel
Feb 13 @ 10:00 am – 4:00 pm
CABDA Keynote Breakfast @ Schaumburg Ballroom
Feb 13 @ 9:00 am – 10:00 am

Professional sales trainer, Joe Marcoux, will help us all to become better equipped to survive in the coming years! Doors open at 8:30 AM Free breakfast served for the first 200 people.

FEATURING: JOE MARCOUX

Level Up Your Store With The Right Technology @ THE BACKYARD
Feb 13 @ 11:00 am – 11:45 am

The customer experience extends far beyond having pleasant staff interactions. Today’s bike retailers need the right tech to make sure that they’re meeting shopper expectations. Learn about new tools that can make all the difference to level up your business in 2020!

Presented by James Brookes, Lightspeed POS

Round Table – Bike Fitting Unplugged @ THE ALLEY
Feb 13 @ 11:00 am – 11:45 am

In this round table, we will be discussing what would be a low-tech approach to bike fitting. What would the fitter need to know, education, basic equipment needed, etc., assuming bike fitting without the use of automated bike fitting machines. How does the fitter know they have gotten the fit right?

Presented by: Happy Freedman, Hospital for Special Surgery – 45 min.

Shimano Tech Clinic — Intro to GRX @ The LAB
Feb 13 @ 11:00 am – 11:45 am

An overview of Shimano’s First Dedicated Gravel Adventure Group. Information about the product specs and compatibility will be presented. This represents a great opportunity for a very fast-growing segment of the industry!

Presented by Shimano

Accessorize! Maximizing Add-On Sales @ THE BACKYARD
Feb 13 @ 12:00 pm – 12:45 pm

Are you offering the correct product mix? Are you merchandising your security and safety categories, so you tell a story that makes sense to the customer? Learn how you can quickly and effectively conduct a customer needs assessment, recommend the right product, and integrate more aftermarket sales into your selling process.

Presented by: Kevin Fitzgerald, Kryptonite – 45 min

Rubber Tech: Innovations in MTB Tires @ The ALLEY
Feb 13 @ 12:00 pm – 12:45 pm

Put your sales staff on the right track with this product demonstration focusing on the unique technology used in modern tire production. Make the right recommendations for aftermarket service as well as new bike upgrades.

Presented by David Dam & Robert McCollum, Maxxis Tires

SRAM 2020 Vision Into AXS @ The LAB
Feb 13 @ 12:00 pm – 12:45 pm

Join SRAM for a closer look at the wireless world of AXS. Learn about how SRAM’s most advanced technology is utilized in Red, Force, Eagle, Rockshox and Power. You’ll also understand how to use the AXS app to optimize your ride. It’s all about improving the cycling experience.

Presented by Doug “DD” Dalton, SRAM

Round Table – What They Don’t Teach in Bike Fit School! @ THE ALLEY
Feb 13 @ 1:00 pm – 1:45 pm

A round table discussion on the things they don’t teach you in Bike Fit school. Among topics being addressed are “Do you, the fitter, know your own limitations in fitting?”  “How far should the fitter go in diagnosing a potential medical condition?” and “What process do you follow when a client comes in with a bad bike fit from a competitor?”

Learn to be a professional in your obligations to peers and customers.

Moderated by: Anne Barnes, ABBikeFit – 45 min.

Self-Service Bicycle Rental @ THE BACKYARD
Feb 13 @ 1:00 pm – 1:45 pm

Jay Townley has done his homework and is back at CABDA to report on The Sharing Economy, specifically Docked and Dock-less Rentals, Uber, Lime, and everything else. Join the history of self-service bike/scooter rental, their probable future, and the effect on bicycle retail!

Presented by: Jay Townley, Human Powered Solutions – 45 min.

Selling Tubeless Simplicity @ The LAB
Feb 13 @ 1:00 pm – 1:45 pm

While tubeless wheels have become the standard for performance bicycles, the last couple of years have seen this technology expand to a much broader range of categories and price points. We will discuss tips and best practices to get both sales and tech staff up to speed with the goal of making tubeless technology a profit center in your store.

Presented by James Malta, STAN’s NoTubes

Be an Army of One in E-Bike Sales @ The ALLEY
Feb 13 @ 2:00 pm – 2:45 pm

Retailers want more traffic in their stores, however, actually closing more sales is truly the solution. Sales staff need to acquire skills to leverage themselves so they can achieve that desired outcome. Learn how to handle the growing online “e-bike-direct” competitors as well as the “race to the bottom” of price.

Presented by: Joe Marcoux, Lead Cycles – 45 min.

Retail Strategies Connecting Sales and Service @ The BACKYARD
Feb 13 @ 2:00 pm – 2:45 pm

In the modern market, retail business is most securely established through service. In this talk, we’ll cover: Branding Opportunities, Zero/Low Inventory Models, Consumer Shopping Mode, Positive Internet Opportunities, Combining Services with Sales for a Guaranteed Return.

Presented by David Finlayson, Prestacycle

Shimano Tech Clinic – Di2 Overdrive, Tips & Tricks @ THE LAB
Feb 13 @ 2:00 pm – 2:45 pm

Di2 and eTube Project Overview. Learn how to setup new Di2 systems and maintain and update existing systems. Learn from our local Tech Reps the ins-and-outs of these systems!

Presented by: Shimano – 45 min.

Women’s Industry Networking Event @ HOTEL LOBBY/2nd FLOOR
Feb 13 @ 2:00 pm – 2:45 pm

We’re inviting all women attendees and exhibitors to join the all female teams at Brompton and Skratch for some free coffee and pastries. This will be a great time to connect with other women in the bike industry and refuel for an afternoon at the show!

Presented by: Skratch & Brompton Bicycles

How to Talk to Women @ The ALLEY
Feb 13 @ 3:00 pm – 3:45 pm

Designed for Bike Fitters, but all sales and service folks can learn something. A Pelvic Floor and Urogenital Anatomy review to help attendees understand what is going on at the saddle/pelvic interface.

Presented by: Anne Barnes, ABBikeFit – 45 min.

Wheel Building Basics & Some Nerdy Details @ The LAB
Feb 13 @ 3:00 pm – 3:45 pm

Wheel structure, Bill’s wheel building checklist, rim options, steps in alloy rim manufacture, rim and tire compatibility, correct spoke length, tension and its relationship to rim fatigue cracking, tension balancing and more as time allows.

Presented by Bill Mould and Matt Ruiter, Velocity USA

EXPO Closes @ Renaissance Schaumburg Convention Center & Hotel
Feb 13 @ 4:00 pm