CABDA Midwest Clinic and Seminar Schedule

February 13-14, 2019

 

Feb
13
Wed
BOSCH E-BIKE CERTIFICATION
Feb 13 @ 10:00 am – 12:45 pm

BOSCH E-BIKE CERTIFICATION

Presented by Brian Cleveland, Bosch eBike Systems

Bosch eBike Systems is on hand to deliver professional training to help dealers provide exceptional service for eBikes powered by Bosch. Use it to renew your certification, which expires 15 months from the date of your last training.

The “Bosch Dealer Certification Clinic” covers:

  • Service process
  • Removal and re-installation of components
  • Laptop diagnostic tool operation
  • Intro to Model Year 2019 innovations like the new on-board computer Kiox and PowerTube 500 in-tube battery
  • Expert tips on system operation, diagnostics and correcting problems
  • Product knowledge to enhance eBike selling skills on the shop floor

Second Floor, ROOM 6 (Utopia D),  2hrs 45min

Let’s Talk SHOP…
Feb 13 @ 10:15 am – 11:00 am

Let’s Talk SHOP

Presented by James Stanfill, PBMA

Join PBMA President James Stanfill and your fellow mechanics and service managers for an open discussion on what’s going on in the “back of the house”. What works? What doesn’t? Revenue generator? Or loss leader? Geared toward service folks, but open to everyone.

Second Floor, ROOM 4 (Utopia B), 45 minutes

Management by Hope is not a Strategy!
Feb 13 @ 10:15 am – 11:15 am

Management by Hope is not a Strategy!

Presented by Jay Townley, Human Powered Solutions

Too many companies are taking a wait-and-see position and they are either being advised to sit-tight or think that doing nothing will get them through the current disruption in the mobility market. Unfortunately – Management by hope isn’t a viable strategy today. Denying the facts will only lead to the inevitable happening sooner. Jay Townley, Human Powered Solutions Resident Futurist presents a look at both the threats and the opportunities for human mobility going forward.

Second Floor, ROOM 2 (Euphoria), 45 minutes

Ride Spot App Presentation
Feb 13 @ 10:15 am – 11:15 am

Ride Spot App Presentation

Presented by Rod Judd, People for Bikes

Ride Spot offers a complete toolkit of resources to bike riders, including navigation capability, pre-mapped rides, features to connect with other riders, and tips and tricks for beginner riders. Retailers using the app can stay closely engaged with customers by sharing classic local rides and helping customers find rides best suited for a particular bike type or skill level—they can even create ride challenges directly linked to in-store benefits!

PBMA Show Floor Clinic Space, BOOTH 116, 45 minutes

The Science of Wheel Building
Feb 13 @ 10:15 am – 11:00 am

The Science of Wheel Building

Presented by Bill Mould, Bill Mould Wheels

Time spent with a master wheel builder is never time wasted! Bill Mould will be on hand to WOW you with his encyclopedic knowledge of rims, nipples, spokes, and hubs… as well as answer all your wheel building questions. Specific topics to be discussed:

  • Structural and performance benefits of butted spokes in comparison to straight gauge
  • Effect of spoke tension and crossing pattern on spoke fatigue
  • Nipples, spokes, and washers and calculating the optimal spoke length

Second Floor, ROOM 3 (Utopia A), 45 minutes

Tubeless De-mystified!
Feb 13 @ 10:15 am – 11:00 am

Tubeless De-mystified!

Presented by James Malta, Stan’s No Tube

Everything about tubeless systems that you ever wanted to know…but were afraid to ask! No judgement here! Sales tips, tricks, and secrets as well as information about increased profitability…with Stan’s Tubeless Technology!

Second Floor, ROOM 5 (Utopia C), 45 minutes

FSA EVO Tech Bar
Feb 13 @ 11:00 am – 11:45 am

FSA EVO Tech Bar

Presented by Joel Richardson, FSA

In-booth tech clinic featuring FSA’s EVO crank and bottom bracket system. EVO fits most BB types, features single and super compact direct mount chainrings, and boasts a super stiff 30mm spindle adaptable to nearly any bike. Take a shot at winning the Gravel or MTB Crank and BB of your choice at both sessions!

FSA Booth #504, 30 minutes

Charged Up 2: E-Bike Training
Feb 13 @ 11:30 am – 12:30 pm

Charged Up 2: E-Bike Training

Presented by Ray Keener, BPSA

BPSA introduced the first Charged Up training in early 2017. Building on that global success, the new series 2 emphasizes e-bike progress, the three-class system and eMTBs. Keener will explain the Charged Up concept, show highlights from the first videos and the entire new series. You’ll also see a consumer-facing video that’s available to shops.

Second Floor, ROOM 4 (Utopia B), 45 minutes

ESSENTIAL SHIMANO: New Products & Procedures
Feb 13 @ 11:30 am – 12:30 pm

ESSENTIAL SHIMANO: New Products & Procedures

Presented by Dave Arnauckas, Shimano

In this seminar, we’ll focus on the new XTR M9100 group and explore the details of component selection and set-up. We’ll also touch on new R8000, R7000 and STEPS components.
*At each session of this topic we’ll draw an attendee’s name to win great Shimano products!*

Second Floor, ROOM 5 (Utopia C, 45 minutes)

HAYES Disc Brake Tech Clinic
Feb 13 @ 11:30 am – 12:30 pm

HAYES Disc Brake Tech Clinic

Presented by Phil Ott, Hayes

Hayes Disc Brake Technical Seminar will be focusing on the award-winning Dominion A4 system.  Additional discussion will include general brake technology, sales features, service tips, support information, and setup best practices.

Second Floor, ROOM 3 (Utopia A), 45 minutes

Implementing Business-Focused Changes within a Service Department
Feb 13 @ 11:30 am – 12:30 pm

Implementing Business-Focused Changes within a Service Department

Presented by Brett Flemming, Efficient Velo Tools

In this clinic, master bicycle mechanic, leader, and owner of Efficient Velo Tools, Brett Flemming, will explain how professionalism, enthusiasm, respect, and empathy all play an important role in yielding results for the service department.

Second Floor, ROOM 2 (Euphoria), 45 minutes

Selling Premium Helmets
Feb 13 @ 11:30 am – 12:30 pm

Selling Premium Helmets

Presented by Bianca Bernardi Marshall, Limar

Are you maximizing your shop’s potential in the helmet category? Learn how to leverage safety, fit, and aerodynamics to gain more confidence in selling high-end helmets. Special attention will be paid to wind tunnel tests, safety certification, and best practices for fitting and displaying helmets.

PBMA Show Floor Clinic Space, BOOTH 116, 45 minutes

Boosting Revenue with Pioneer Power Meters
Feb 13 @ 1:00 pm – 2:00 pm

Presented by Jim Miller, Pioneer Cycle Sports

Power Your Future with Pioneer- A Overview of Pioneer’s Blue Tooth Power Meter and New SGX-CA600 Cycle Computer.

Please join us for an informative session where we’ll discuss the features of our recently launched lineup of 3G Power Meters, upgrade kits and the brand new CA600 Cycle Computer. We’ll also explore strategies on how to integrate power into discussions with your customers and help boost your revenue with this rapidly growing category.

Second Floor, ROOM 6 (Utopia D). 45 minutes

Keeping Your Customers
Feb 13 @ 1:00 pm – 2:00 pm

Keeping Your Customers

Presented by Bill Sirl, Rolf Prima / Astral

Retail is everchanging and now more than ever before, your shop must be on their game if they want to thrive.  Bill Sirl from Rolf will explain three tips to keep your customers coming back:

  • Choosing brands to keep your customers captive
  • Active selling vs being a vending machine
  • Solving problems to create customers for life

PBMA Show Floor Clinic Space, BOOTH 116, 45 minutes

Manitou Suspension Tech Clinic
Feb 13 @ 1:00 pm – 2:00 pm

Manitou Suspension clinic

Presented by Phil Ott, Manitou

This Manitou Suspension clinic is for both sales and service folks. We’ll be covering Manitou technologies, product features, service tips, support information and setup best practices.

Second Floor, ROOM 3 (Utopia A), 45 minutes

Service (and Sales) in the Modern Market
Feb 13 @ 1:00 pm – 2:00 pm

Service (and Sales) in the Modern Market

Presented by David Finlayson, Prestacycle

Learn about new ways to establish and secure your business opportunities in the modern consumer market.

Second Floor, ROOM 5 (Utopia C), 45 minutes

Tech Clinic: ROTOR 1 x 13 Drivetrains
Feb 13 @ 1:00 pm – 2:00 pm

Tech Clinic: ROTOR Drivetrains

Presented by Joel Sehloff, ROTOR

You’ve heard rumors…you’ve seen pictures…Now you can actually get your hands on the new 1x13 groupset from ROTOR. Presentation will discuss technical aspects, upgradeability, and compatibility of the new 1x13 drivetrain.

Second Floor, ROOM 4 (Utopia B), 45 minutes

What Will the Bike Shop of The Future Look Like?
Feb 13 @ 1:00 pm – 2:00 pm

What Will the Bike Shop of The Future Look Like?

Presented by Jay Townley, Human Powered Solutions

There will be bike shops in the future…but they will not be the same as the bike shops we grew-up with and worked in over the last 73-years! Join Jay Townley, resident Futurist for Human Powered Solutions in visiting the evolution of bike shops from 1946 to 2018 and looking at what the future holds.

Second Floor, ROOM 2 (Euphoria), 45 minutes

GORE HAPPY HOUR!
Feb 13 @ 2:00 pm – 2:45 pm

GORE HAPPY HOUR!

Presented by Gore Wear

Join your friends from GORE for a complimentary beer!

GORE Wear Booth #628, 45 minutes

Selling High-End Saddles
Feb 13 @ 2:15 pm – 3:15 pm

Selling High-End Saddles

Presented by Gianluca Caliari, Albabici

Does your shop struggle to sell expensive saddles? Or maybe your staff is not as confident as they could be? High-end saddles are a great way to increase your bottom line on new builds, upgrades, repairs, and fittings. We’ll go over the basics of saddle selection and fitting, as well as sales tips and best practices for saddle demos and adjustment.

PBMA Show Floor Clinic Space, BOOTH 116, 45 minutes

SRAM AXS Seminar
Feb 13 @ 4:00 pm – 5:00 pm

Please join DoubleD Doug Dalton for a tour of the revolutionary SRAM AXS ecosystem.  This 60 min presentation is a deep dive into the features, benefits, setup, and compatibility of SRAMs new wireless drivetrain system and more! Come and see the why behind the how SRAM is the leader in connected coomponents.

Presented by DoubleD Doug Dalton, SRAM
Second Floor, Room 6 (UItopia D), 60 minutes

Feb
14
Thu
BOSCH E-BIKE CERTIFICATION
Feb 14 @ 10:00 am – 12:45 pm

BOSCH E-BIKE CERTIFICATION

Presented by Brian Cleveland, Bosch eBike Systems

Bosch eBike Systems is on hand to deliver professional training to help dealers provide exceptional service for eBikes powered by Bosch. Use it to renew your certification, which expires 15 months from the date of your last training.

The “Bosch Dealer Certification Clinic” covers:

  • Service process
  • Removal and re-installation of components
  • Laptop diagnostic tool operation
  • Intro to Model Year 2019 innovations like the new on-board computer Kiox and PowerTube 500 in-tube battery
  • Expert tips on system operation, diagnostics and correcting problems
  • Product knowledge to enhance eBike selling skills on the shop floor

Second Floor, ROOM 6 (Utopia D),  2hrs 45min

Boosting Revenue with Pioneer Power Meters
Feb 14 @ 10:15 am – 11:15 am

Presented by Jim Miller, Pioneer Cycle Sports

Power Your Future with Pioneer- A Overview of Pioneer’s Blue Tooth Power Meter and New SGX-CA600 Cycle Computer.

Please join us for an informative session where we’ll discuss the features of our recently launched lineup of 3G Power Meters, upgrade kits and the brand new CA600 Cycle Computer. We’ll also explore strategies on how to integrate power into discussions with your customers and help boost your revenue with this rapidly growing category.

Second Floor, ROOM 4 (Utopia B).  45 minutes
ESSENTIAL SHIMANO: New Products & Procedures
Feb 14 @ 10:15 am – 11:15 am

ESSENTIAL SHIMANO: New Products & Procedures

Presented by Dave Arnauckas, Shimano

In this seminar, we’ll focus on the new XTR M9100 group and explore the details of component selection and set-up. We’ll also touch on new R8000, R7000 and STEPS components.
*At each session of this topic we’ll draw an attendee’s name to win great Shimano products!*

Second Floor, ROOM 5 (Utopia C, 45 minutes)

Keeping Your Customers
Feb 14 @ 10:15 am – 11:15 am

Keeping Your Customers

Presented by Bill Sirl, Rolf Prima / Astral

Retail is everchanging and now more than ever before, your shop must be on their game if they want to thrive.  Bill Sirl from Rolf will explain three tips to keep your customers coming back:\

  • Choosing brands to keep your customers captive
  • Active selling vs being a vending machine
  • Solving problems to create customers for life

PBMA Show Floor Clinic Space, BOOTH 116, 45 minutes

Management by Hope is not a Strategy!
Feb 14 @ 10:15 am – 11:15 am

Management by Hope is not a Strategy!

Presented by Jay Townley, Human Powered Solutions

Too many companies are taking a wait-and-see position and they are either being advised to sit-tight or think that doing nothing will get them through the current disruption in the mobility market. Unfortunately – Management by hope isn’t a viable strategy today. Denying the facts will only lead to the inevitable happening sooner. Jay Townley, Human Powered Solutions Resident Futurist presents a look at both the threats and the opportunities for human mobility going forward.

Second Floor, ROOM 2 (Euphoria), 45 minutes

Manitou Suspension Tech Clinic
Feb 14 @ 10:15 am – 11:15 am

Manitou Suspension clinic

Presented by Phil Ott, Manitou

This Manitou Suspension clinic is for both sales and service folks. We’ll be covering Manitou technologies, product features, service tips, support information and setup best practices.

Second Floor, ROOM 3 (Utopia A), 45 minutes

FSA EVO Tech Bar
Feb 14 @ 11:00 am – 11:45 am

FSA EVO Tech Bar

Presented by Joel Richardson, FSA

In-booth tech clinic featuring FSA’s EVO crank and bottom bracket system. EVO fits most BB types, features single and super compact direct mount chainrings, and boasts a super stiff 30mm spindle adaptable to nearly any bike. Take a shot at winning the Gravel or MTB Crank and BB of your choice at both sessions!

FSA Booth #504, 30 minutes

Implementing Business-Focused Changes within a Service Department
Feb 14 @ 11:30 am – 12:30 pm

Implementing Business-Focused Changes within a Service Department

Presented by Brett Flemming, Efficient Velo Tools

In this clinic, master bicycle mechanic, leader, and owner of Efficient Velo Tools, Brett Flemming, will explain how professionalism, enthusiasm, respect, and empathy all play an important role in yielding results for the service department.

Second Floor, ROOM 2 (Euphoria), 45 minutes

Let’s Talk SHOP…
Feb 14 @ 11:30 am – 12:30 pm

Let’s Talk SHOP

Presented by James Stanfill, PBMA

Join PBMA President James Stanfill and your fellow mechanics and service managers for an open discussion on what’s going on in the “back of the house”. What works? What doesn’t? Revenue generator? Or loss leader? Geared toward service folks, but open to everyone.

Second Floor, ROOM 4 (Utopia B), 45 minutes

Selling High-End Saddles
Feb 14 @ 11:30 am – 12:30 pm

Selling High-End Saddles

Presented by Gianluca Caliari, Albabici

Does your shop struggle to sell expensive saddles? Or maybe your staff is not as confident as they could be? High-end saddles are a great way to increase your bottom line on new builds, upgrades, repairs, and fittings. We’ll go over the basics of saddle selection and fitting, as well as sales tips and best practices for saddle demos and adjustment.

PBMA Show Floor Clinic Space, BOOTH 116, 45 minutes

The Science of Wheel Building
Feb 14 @ 11:30 am – 12:30 pm

The Science of Wheel Building

Presented by Bill Mould, Bill Mould Wheels

Time spent with a master wheel builder is never time wasted! Bill Mould will be on hand to WOW you with his encyclopedic knowledge of rims, nipples, spokes, and hubs… as well as answer all your wheel building questions. Specific topics to be discussed:

  • Structural and performance benefits of butted spokes in comparison to straight gauge
  • Effect of spoke tension and crossing pattern on spoke fatigue
  • Nipples, spokes, and washers and calculating the optimal spoke length

Second Floor, ROOM 3 (Utopia A), 45 minutes

Tubeless De-mystified!
Feb 14 @ 11:30 am – 12:30 pm

Tubeless De-mystified!

Presented by James Malta, Stan’s No Tube

Everything about tubeless systems that you ever wanted to know…but were afraid to ask! No judgement here! Sales tips, tricks, and secrets as well as information about increased profitability…with Stan’s Tubeless Technology!

Second Floor, ROOM 5 (Utopia C), 45 minutes

Charged Up 2: E-Bike Training
Feb 14 @ 1:00 pm – 2:00 pm

Charged Up 2: E-Bike Training

Presented by Ray Keener, BPSA

BPSA introduced the first Charged Up training in early 2017. Building on that global success, the new series 2 emphasizes e-bike progress, the three-class system and eMTBs. Keener will explain the Charged Up concept, show highlights from the first videos and the entire new series. You’ll also see a consumer-facing video that’s available to shops.

Second Floor, ROOM 4 (Utopia B), 45 minutes

HAYES Disc Brake Tech Clinic
Feb 14 @ 1:00 pm – 2:00 pm

HAYES Disc Brake Tech Clinic

Presented by Phil Ott, Hayes

Hayes Disc Brake Technical Seminar will be focusing on the award-winning Dominion A4 system.  Additional discussion will include general brake technology, sales features, service tips, support information, and setup best practices.

Second Floor, ROOM 3 (Utopia A), 45 minutes

Ride Spot App Presentation
Feb 14 @ 1:00 pm – 2:00 pm

Ride Spot App Presentation

Presented by Rod Judd, People for Bikes

Ride Spot offers a complete toolkit of resources to bike riders, including navigation capability, pre-mapped rides, features to connect with other riders, and tips and tricks for beginner riders. Retailers using the app can stay closely engaged with customers by sharing classic local rides and helping customers find rides best suited for a particular bike type or skill level—they can even create ride challenges directly linked to in-store benefits!

PBMA Show Floor Clinic Space, BOOTH 116, 45 minutes

SRAM AXS Seminar
Feb 14 @ 1:00 pm – 2:00 pm

Please join DoubleD Doug Dalton for a tour of the revolutionary SRAM AXS ecosystem.  This 60 min presentation is a deep dive into the features, benefits, setup, and compatibility of SRAMs new wireless drivetrain system and more! Come and see the why behind the how SRAM is the leader in connected coomponents.

Presented by DoubleD Doug Dalton, SRAM
Second Floor, Room 6 (UItopia D), 60 minutes

What Will the Bike Shop of The Future Look Like?
Feb 14 @ 1:00 pm – 2:00 pm

What Will the Bike Shop of The Future Look Like?

Presented by Jay Townley, Human Powered Solutions

There will be bike shops in the future…but they will not be the same as the bike shops we grew-up with and worked in over the last 73-years! Join Jay Townley, resident Futurist for Human Powered Solutions in visiting the evolution of bike shops from 1946 to 2018 and looking at what the future holds.

Second Floor, ROOM 2 (Euphoria), 45 minutes

Selling Premium Helmets
Feb 14 @ 2:15 pm – 3:15 pm

Selling Premium Helmets

Presented by Bianca Bernardi Marshall, Limar

Are you maximizing your shop’s potential in the helmet category? Learn how to leverage safety, fit, and aerodynamics to gain more confidence in selling high-end helmets. Special attention will be paid to wind tunnel tests, safety certification, and best practices for fitting and displaying helmets.

PBMA Show Floor Clinic Space, BOOTH 116, 45 minutes

SHIMANO E-TUBE PROJECT
Feb 14 @ 2:15 pm – 3:15 pm

SHIMANO E-TUBE PROJECT

Presented by Dave Arnauckas, Shimano

SHIMANO Di2 Systems are found on road, mountain, STEPS, Alfine, and Nexus-equipped bikes. E-TUBE PROJECT is the software tool used to update, customize and troubleshoot errors within those systems. During this seminar, you will get an update on the newest Di2 components, updates to the E-TUBE PROJECT software, information on the SM-PCE02 and guidelines on troubleshooting Di2 systems.

Second Floor, ROOM 5 (Utopia C), 45 minutes

Tech Clinic: ROTOR 1 x 13 Drivetrains
Feb 14 @ 2:15 pm – 3:15 pm

Tech Clinic: ROTOR 1 x 13 Drivetrains

Presented by Joel Sehloff, ROTOR

You’ve heard rumors…you’ve seen pictures…Now you can actually get your hands on the new 1x13 groupset from ROTOR. Presentation will discuss technical aspects, upgradeability, and compatibility of the new 1x13 drivetrain.

Second Floor, ROOM 4 (Utopia B), 45 minutes

SRAM AXS Seminar
Feb 14 @ 3:00 pm – 4:00 pm

Please join DoubleD Doug Dalton for a tour of the revolutionary SRAM AXS ecosystem.  This 60 min presentation is a deep dive into the features, benefits, setup, and compatibility of SRAMs new wireless drivetrain system and more! Come and see the why behind the how SRAM is the leader in connected coomponents.

Presented by DoubleD Doug Dalton, SRAM
Second Floor, Room 6 (UItopia D), 60 minutes

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